Cookie Policy

Last updated: January 1, 2024

What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our platform.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.

  • Authentication and login status
  • Shopping cart contents
  • Security and fraud prevention
  • Load balancing and performance

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

  • Google Analytics for usage statistics
  • Page views and session duration
  • Traffic sources and user behavior
  • Feature usage and performance metrics

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences.

  • Language and region preferences
  • Display settings and themes
  • Recently viewed items
  • Saved search filters

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests.

  • Targeted advertising based on interests
  • Social media integration
  • Conversion tracking
  • Retargeting campaigns

Third-Party Cookies

We may also use third-party services that set cookies on our website:

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google may use this data in accordance with their privacy policy.

Social Media Platforms

Social media buttons and widgets may set cookies to enable sharing functionality and track engagement.

Payment Processors

Payment processing services may set cookies to facilitate secure transactions and prevent fraud.

Managing Your Cookie Preferences

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View and delete existing cookies
  • Block all cookies or specific types
  • Set preferences for future cookies
  • Receive notifications when cookies are set

Our Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences by category
  • Change your preferences at any time

Opt-Out Links

You can opt out of specific tracking services:

Impact of Disabling Cookies

While you can disable cookies, please note that this may affect your experience on our website:

  • Some features may not work properly
  • You may need to re-enter information frequently
  • Personalization features will be limited
  • We won't be able to remember your preferences

Cookie Retention

Different cookies have different lifespans:

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain until they expire or you delete them
  • Essential cookies: Typically expire after 1-2 years
  • Analytics cookies: Usually expire after 2 years
  • Marketing cookies: May expire after 30 days to 2 years

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website.

Contact Us

If you have questions about our use of cookies or this policy, please contact us:

Data Protection Officer

The Brick Reserve

1247 Industrial Blvd, Long Island City, NY 11101

Email: privacy@brickreserve.com

Phone: (800) 555-LEGO

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