Cookie Policy
Last updated: January 1, 2024
What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our platform.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.
- Authentication and login status
- Shopping cart contents
- Security and fraud prevention
- Load balancing and performance
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Google Analytics for usage statistics
- Page views and session duration
- Traffic sources and user behavior
- Feature usage and performance metrics
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences.
- Language and region preferences
- Display settings and themes
- Recently viewed items
- Saved search filters
Marketing Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests.
- Targeted advertising based on interests
- Social media integration
- Conversion tracking
- Retargeting campaigns
Third-Party Cookies
We may also use third-party services that set cookies on our website:
Google Analytics
We use Google Analytics to analyze website traffic and usage patterns. Google may use this data in accordance with their privacy policy.
Social Media Platforms
Social media buttons and widgets may set cookies to enable sharing functionality and track engagement.
Payment Processors
Payment processing services may set cookies to facilitate secure transactions and prevent fraud.
Managing Your Cookie Preferences
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- View and delete existing cookies
- Block all cookies or specific types
- Set preferences for future cookies
- Receive notifications when cookies are set
Our Cookie Consent Manager
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
- Change your preferences at any time
Opt-Out Links
You can opt out of specific tracking services:
- Google Analytics: Google Analytics Opt-out
- Interest-based advertising: AdChoices
- Network Advertising Initiative: NAI Opt-out
Impact of Disabling Cookies
While you can disable cookies, please note that this may affect your experience on our website:
- Some features may not work properly
- You may need to re-enter information frequently
- Personalization features will be limited
- We won't be able to remember your preferences
Cookie Retention
Different cookies have different lifespans:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain until they expire or you delete them
- Essential cookies: Typically expire after 1-2 years
- Analytics cookies: Usually expire after 2 years
- Marketing cookies: May expire after 30 days to 2 years
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website.
Contact Us
If you have questions about our use of cookies or this policy, please contact us:
Data Protection Officer
The Brick Reserve
1247 Industrial Blvd, Long Island City, NY 11101
Email: privacy@brickreserve.com
Phone: (800) 555-LEGO